J.C. Gázquez Abad: search on Z-Library

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1

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || A Bibliometric Analysis of the Private Label Literature

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 183 KB

english, 2018

2

Structural equation modelling in marketing and business research

Martínez‐López, Francisco J., Gázquez‐Abad, Juan C., Sousa, Carlos M.P.

Journal:

European Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 244 KB

english, 2013

3

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 183 KB

english, 2018

4

Effects of service quality dimensions on behavioural purchase intentions

Sánchez Pérez, Manuel, Carlos Gázquez Abad, Juan, María Marín Carrillo, Gema, Sánchez Fernández, Raquel

Journal:

Managing Service Quality

Year:

2007

Language:

english

File:

PDF, 180 KB

english, 2007

5

Online versus Offline Promotional Communication

Ieva, Marco, Ziliani, Cristina, Gázquez-Abad, Juan Carlos, D'attoma, Ida

Journal:

Journal of Advertising Research

Year:

2017

Language:

english

File:

PDF, 817 KB

english, 2017

6

Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment

Gázquez-Abad, Juan C., Sánchez-Pérez, Manuel

Journal:

The International Review of Retail Distribution and Consumer Research

Year:

2009

Language:

english

File:

PDF, 368 KB

english, 2009

7

Dynamic Marketing Capabilities: Toward an Integrative Framework

Barrales-Molina, Vanesa, Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos

Journal:

International Journal of Management Reviews

Year:

2014

Language:

english

File:

PDF, 318 KB

english, 2014

8

La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte

Casas-Romeo, Agustí, Gázquez-Abad, Juan Carlos, Forgas-Coll, Santiago, Huertas-García, Rubén

Journal:

Revista Innovar Journal

Year:

2014

File:

PDF, 1.54 MB

2014

9

How store flyers design affect perceived variety of retailers’ assortment

Prediger, Maciel, Huertas-Garcia, Ruben, Gázquez-Abad, Juan Carlos

Journal:

Industrial Management & Data Systems

Year:

2018

Language:

english

File:

PDF, 216 KB

english, 2018

10

An extension of the technology acceptance model for online learning environments

Esteban-Millat, Irene, Martínez-López, Francisco J., Pujol-Jover, Maria, Gázquez-Abad, Juan Carlos, Alegret, Alejandro

Journal:

Interactive Learning Environments

Year:

2018

Language:

english

File:

PDF, 1.61 MB

english, 2018

11

Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J.

Journal:

Journal of Marketing Management

Year:

2016

Language:

english

File:

PDF, 3.02 MB

english, 2016

12

Using standard CETSCALE and other adapted versions of the scale for measuring consumers’ ethnocentric tendencies: An analysis of dimensionality

Jiménez-Guerrero, José Felipe, Gázquez-Abad, Juan Carlos, Linares-Agüera, Emilia del Carmen

Journal:

BRQ Business Research Quarterly

Year:

2014

Language:

english

File:

PDF, 1.43 MB

english, 2014

13

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 157 KB

english, 2018

14

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 449 KB

english, 2018

15

Consideración de la heterogeneidad en el comportamiento de elección del consumidor a través de modelos logit: enfoque paramétrico vs. semiparamétrico

J.C. Gázquez Abad, M. Sánchez Pérez

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2007

File:

PDF, 184 KB

2007

16

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Retail Brand Extension: The Moderating Role of Product Knowledge

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Gijsbrecht, Els

Year:

2016

Language:

english

File:

PDF, 144 KB

english, 2016

17

Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J.

Journal:

Journal of Retailing and Consumer Services

Year:

2015

Language:

english

File:

PDF, 576 KB

english, 2015

18

Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data

Juan C. Gázquez-Abad, Manuel Sánchez-Pérez

Journal:

Year:

2009

Language:

english

File:

PDF, 288 KB

english, 2009

19

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 181 KB

english, 2018

20

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Flow and Consumer Behavior in an Online Supermarket

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 215 KB

english, 2018

21

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Gijsbrecht, Els

Year:

2016

Language:

english

File:

PDF, 151 KB

english, 2016

22

SITUACIÓN ACTUAL Y PLANTEAMIENTOS FUTUROS PARA LA INVESTIGACIÓN DE MARKETING EN ESPAÑA

Gázquez Abad, J.C., Jiménez Castillo, D.

Journal:

Investigaciones Europeas de Dirección y Economía de la Empresa

Year:

2009

File:

PDF, 1.18 MB

2009

23

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Sethuraman, Raj

Year:

2015

Language:

english

File:

PDF, 335 KB

english, 2015

24

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Does PLB Name Really Matter for Retailers? A Case of Negative Publicity

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Sethuraman, Raj

Year:

2015

Language:

english

File:

PDF, 121 KB

english, 2015

25

Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength

Juan Carlos Gázquez-Abad, Marie Hélène De Canniére, Francisco J. Martínez-López

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 397 KB

english, 2011

26

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Sethuraman, Raj

Year:

2015

Language:

english

File:

PDF, 226 KB

english, 2015

27

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing (Sixth International Conference, 2019) || Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Roggeveen, Anne

Year:

2019

Language:

english

File:

PDF, 234 KB

english, 2019

28

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing (Sixth International Conference, 2019) || Comparison of Consumer Involvement Across PLB Categories in Retail Food

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Roggeveen, Anne

Year:

2019

Language:

english

File:

PDF, 279 KB

english, 2019

29

The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J., Esteban-Millat, Irene

Journal:

Journal of Retailing and Consumer Services

Year:

2016

Language:

english

File:

PDF, 646 KB

english, 2016

30

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing (Sixth International Conference, 2019) || Assortment and Retailing: A Trendy Couple

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Roggeveen, Anne

Year:

2019

Language:

english

File:

PDF, 669 KB

english, 2019

31

Profiling the flyer-prone consumer

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J., Barrales-Molina, Vanesa

Journal:

Journal of Retailing and Consumer Services

Year:

2014

Language:

english

File:

PDF, 351 KB

english, 2014

32

[Springer Proceedings in Business and Economics] National Brands and Private Labels in Retailing || How Assortment Composition Affects Consumers’ Intentions to Buy PL

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J., Esteban-Millat, Irene, Mondéjar-Jiménez, Juan Antonio

Year:

2014

Language:

english

File:

PDF, 202 KB

english, 2014

33

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 148 KB

english, 2018

34

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Sethuraman, Raj

Year:

2015

Language:

english

File:

PDF, 127 KB

english, 2015

35

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception: A Preliminary Work

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, Alexander

Year:

2018

Language:

english

File:

PDF, 168 KB

english, 2018

36

[Springer Proceedings in Business and Economics] National Brands and Private Labels in Retailing || The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J., Esteban-Millat, Irene, Mondéjar-Jiménez, Juan Antonio

Year:

2014

Language:

english

File:

PDF, 161 KB

english, 2014

37

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing ||

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Ailawadi, Kusum L., Yagüe-Guillén, María Jesús

Year:

2017

Language:

english

File:

PDF, 2.86 MB

english, 2017

38

Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment

Huertas-Garcia, R., Gázquez-Abad, J. C., Forgas-Coll, S., Casas-Romeo, A.

Journal:

South African Journal of Business Management

Year:

2014

Language:

english

File:

PDF, 177 KB

english, 2014

39

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Sethuraman, Raj

Year:

2015

Language:

english

File:

PDF, 239 KB

english, 2015

40

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Sethuraman, Raj

Year:

2015

Language:

english

File:

PDF, 165 KB

english, 2015

41

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing (Sixth International Conference, 2019) ||

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Roggeveen, Anne

Year:

2019

Language:

english

File:

PDF, 4.84 MB

english, 2019

42

[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More?

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Sethuraman, Raj

Year:

2015

Language:

english

File:

PDF, 158 KB

english, 2015

43

The role of consumers’ attitudes in estimating consumer response to assortment composition: evidence from Spain

Ruiz-Real, José Luis, Gázquez Abad, Juan Carlos, Esteban-Millat, Irene, Martínez-López, Francisco J., Towers, Neil, Brusset, Xavier

Journal:

International Journal of Retail & Distribution Management

Year:

2017

Language:

english

File:

PDF, 625 KB

english, 2017

44

Table of Contents

Jiménez-Guerrero, José Felipe, Gázquez-Abad, Juan Carlos, Linares-Agüera, Emilia del Carmen

Journal:

Critical Care Clinics

Year:

2007

Language:

english

File:

PDF, 33 KB

english, 2007

45

A case of urticaria due to sulpiride

E. Botey, R. López Abad, V. Gázquez, P. Gaig

Journal:

Year:

2004

Language:

english

File:

PDF, 75 KB

english, 2004

46

Sinergias entre los atributos del producto y la familiaridad con su origen. Efectos sobre la imagen percibida

Juan Carlos Gázquez-Abad, David Jiménez-Castillo, Gema M. Marín-Carrillo

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2012

File:

PDF, 411 KB

2012

47

¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios?

Gázquez-Abad, Juan Carlos, Martínez-López, Francisco J.

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2013

File:

PDF, 727 KB

2013

48

Aplicación de la inmunoterapia en Cataluña

Paniagua, M.J., Botey, E., López-Abad, R., Gázquez, V., Richart, C., Gaig, P.

Journal:

Allergologia et Immunopathologia

Year:

2004

File:

PDF, 67 KB

2004

49

Publicidad conjunta marca-causa: el papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje

Huertas-García, Rubén, Gázquez-Abad, Juan Carlos, Lengler, Jorge

Journal:

Revista Europea de Dirección y Economía de la Empresa

Year:

2014

File:

PDF, 806 KB

2014

50

Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty

Gázquez-Abad, J.C., Martínez-López, F.J., Mondéjar-Jiménez, J.A., Esteban-Millat, I.

Journal:

Revista Española de Investigación en Marketing ESIC

Year:

2015

File:

PDF, 2.07 MB

2015

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